The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More
Here's a novel event idea that involves the photo department at The Dallas Morning News. Fifteen people will get lessons in an intensive food photography workshop from three members of the paper's photo staff.MORE
In the summer of 2016, Austin360 (the entertainment brand of Statesman Media, Austin, Texas) launched a live video concert series – STUDIO SESSIONS. The goal was to combine the skills of the company's video staff (editorial and commercial working together), put its renovated in-house video studio to use, bring audiences together around music (Austin is the Live Music Capital of the World, after all) and sell sponsorships.MORE
Rockers, Riders & Ribs was a community music and motorcycle festival hosted by the Longview News-Journal that drew over 10,000 attendees. It was a ticketed event that essentially became a 13th month of revenue for the paper in one day.MORE
The Tulsa World brings readers and potential advertisers to the garage sale of the year.
In just its third year, the April 2 Tulsa World Ultimate Indoor Garage Sale drew more than 8,000 people to an expo center at the state fairgrounds.
They lined up before the doors opened, some paying $10 to get in an hour early. While their mission was bargain hunting, they also had the opportunity to interact with Tulsa World employees about how to use the paper's free apps, classified and digital products, and to discuss issues regarding the newspaper.MORE