Ad campaign emphasizes difference made by The Post and Courier


A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.

Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."

She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed. We want the audience to also to feel proud The Post and Courier is in their community (for example: when watching interviews with athletes before the Olympics or Super Bowl ... and then you're cheering for them!)"

She said, "Our campaign is really strong and unique. It highlights our strengths and is emotional. "

At the top of this column are print ads featuring reporters from The Post and Courier and some of their stories.

Here are links to a a few videos the paper is about to launch:

Jennifer Berry Hawes, Special Projects Reporter

Tony Bartelme, Special Projects Reporter

Lauren Sausser, Health Editor

Andrew Knapp, Public Safety/Breaking News Reporter

Sid Stover, Pressroom Manager

Branding Video Combined

Sponsored Content/Native Advertising (written by reporters at The Post and Courier)

'Stories Are How we Make Sense of the World. They Are How we Transmit our Beliefs and Traditions.' – Tony Bartelme

Health Care is Complex and Difficult to Write About, but a Topic That is Vitally Important. – Lauren Sausser

'That's Why I do This Job. I Want to Improve our Community and State.' – Jennifer Berry Hawes

Words Have Power to Effect Change for the Greater Good – Glenn Smith

For more information, contact:

Chris Zoeller
Director of Strategic Marketing
The Post and Courier
(843) 937-5922

credibility, marketing
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