What are the benefits of outsourcing newspaper ad specs design work?

How can offshore companies, in particular, help your company?

Posted by BrandPlatter

The outsourcing of newspaper ad design to offshore companies has witnessed significant growth in recent times. Apart from cost benefits, there are several other reasons as to why outsourcing of newspaper ad design has emerged as a pragmatic idea, with enough proof to create a win-win for all stakeholders. Explained below are some key benefits associated with the outsourcing of newspaper ad design to offshore companies.

Time advantages
With most offshore companies located in regions with an average time gap of approximately 12 hours, you can extract great value from this. Consider the scenario where you go to sleep and someone, half way around the globe, starts to work on your newspaper ad design. So, when you wake up the next morning and check your messages, you will find your work, all done and just as you had wanted. It simply means that your work was being done 24/7. Isn't it amazing! That's the magic of outsourcing newspaper ad design to offshore companies.

Healthy competition means better quality
Outsourcing has emerged as a highly competitive market and the benefits of such a market will naturally be in your favor. Consider the quality of deliverables, for instance. Every outsourcing firm is trying to deliver the best quality, and for most of them, customer satisfaction is paramount. So, disregarding any exceptions, which may always be there, you can be sure that you will not have to compromise with quality when outsourcing newspaper ad design to offshore companies.

Improved focus on core businesses
With outsourcing, you can step up your focus on your core business processes and let the skilled workforce take care of the non-core activities. Design skills, as available with offshore outsourcing companies, are among the best in the world, and can be hired at a fraction of the cost of the charges quoted by onshore newspaper ad design firms. You name any skill, and rest assured that it will be available, and with the guarantee of top quality and reduced rate. 

Lower costs
No surprises here. Cost savings are a given when you outsource, especially when you choose the right outsourcing company. We know there are hundreds of them, and almost everyone seems to be claiming themselves as the best. It's good to spend some time evaluating the ones you may have shortlisted based on their track record. Even better, ask for pilot projects, just to know their level of expertise in newspaper ad design.

While some people may advise you to go for big firms, it is not a necessity. If you do your homework well, like asking for samples and pilot projects, you can make real good deals even with smaller firms, both in terms of quality and cost savings. Smaller firms are hungrier, so it's easy to know who will be more committed to your work. Plus, smaller firms are more agile, flexible and maneuverable – aspects that will naturally prove beneficial for your business needs.

Mervin Jadhav is the founder and creative drector of BrandPlatter. He has vast experience in print and web technology and in handling newspaper ad design projects. With experience in both web and print, he understands the pros and cons of each, allowing him to make decisions that ensure the success of the project. He started his career as a developer and further shifted his career into designing. His background as both a developer and designer is really helpful in completing successful projects.

You can reach him at mervin.jadhav@brandplatter.com or +91-9028674321 or visit the company website: www.brandplatter.com.


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