What's a good source for local market data about advertisers?
What's the forecast for the Top 20 'local' advertising categories?
Here are some local market samples that SNPA publishers might find interesting: click here
Very simply, it shows the Top 20 "local" advertising categories for the U.S. in 2015, and our forecast for how they will alter their spending by 2018. It also offers two local-market examples for Montgomery, Ala., and LaGrange, Ga., and additionally shows our forecast for the Top 20 newspaper advertisers in one of those markets.
To inquire with Borrell Associates about pricing for statistics in your market, contact Gordon Borrell at firstname.lastname@example.org.
At Borrell Associates, we work with more than 700 media properties, Internet "pure-play" companies, investment analysts and industry vendors. Our work focuses on helping companies understand and capitalize on the evolving media landscape, and to grow revenues exponentially rather than incrementally. Our employees and analysts have worked in pure-play Internet companies, run retail businesses, managed new media divisions for large companies, and sold local advertising. They have hands-on experience that provides an understanding of the business that other consultants rarely offer.
Gordon Borrell, CEO, Borrell Associates, Inc., is one of the media industry's leading analysts. He is ranked in the top 2 percent among Gerson Lehrman Group's 150,000 consultants worldwide.