Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building.MORE
The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!MORE
New Guaranteed Time Slot (GTS) advertising metric helps publisher triple ad impressions, increase inventory served and increase CPMs by 87 percent.MORE
Human voice and text-to-speech technology delivers thousands of stories from top newspapers and websites.MORE
Popular golf card has customers demanding more; on track to make $112K.MORE
This category list will make setting up your ballot a piece of (wedding) cake.MORE
The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.MORE
Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.MORE
Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.MORE
McClatchy has selected Youngstown, Ohio, as the launch city for The Compass Experiment – an initiative in association with Google to develop essential and sustainable local digital news models.
"When we heard that Youngstown's daily newspaper, The Vindicator, would be closing, we saw an opportunity to help a community with a rich heritage and distinct identity find a path forward for local news," said Mandy Jenkins, general manager of The Compass Experiment. "We are on the ground now working with people in the community to set up a digital news outlet that will launch in the fall."More
On Monday, The Times-Picayune and NOLA.com premiered the first episode of the new series "Where NOLA Chefs Eat," hosted by Todd Price, the paper's award-winning dining reporter, and filmed and edited by video journalist and frequent Where NOLA Eats collaborator Frankie Prijatel.More
The Tampa Bay Times has unveiled a new type of newspaper rack equipped with a 24-inch flat-screen monitor that can stream news and information at select retail outlets around the bay area. TimesVision is being installed in about 50 locations.
The 24-inch monitor streams news content and advertising in a seven-minute loop. The paper has the ability to update it in real-time with breaking news. It's all part of a new initiative called TimesVision designed to display video billboard content at print distribution racks in select retail outlets.
In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors – interspersed with marketing spots, advertising and in-store promotions at host locations.
This technology enables the Times to create a news and information feed that can be sold to advertisers around the bay area.More