LIONshare could put millions in ad revenue in coffers of local media publishers
Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building.
MORERichmondDRIVES.com offers access to more than 6,000 vehicles
The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!
MOREWebSpectator brings time-based ad viewability metric to ad:tech San Francisco
New Guaranteed Time Slot (GTS) advertising metric helps publisher triple ad impressions, increase inventory served and increase CPMs by 87 percent.
MORETribune re-imagines news for mobile
Human voice and text-to-speech technology delivers thousands of stories from top newspapers and websites.
MOREINCnow.tv drives $90K with golf card
Popular golf card has customers demanding more; on track to make $112K.
MOREIdeas for the ultimate wedding ballot
This category list will make setting up your ballot a piece of (wedding) cake.
MORE9 tips for planning, selling & promoting basketball promotions
The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.
MOREGolf contest drives over $100K for Madison.com
Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.
MOREDigital content subscription strategies pay off for publishers
Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.
MOREA definitive guide to verifying digital content
This resource for journalists and aid providers will provide tools, techniques and step-by-step guidelines on how to deal with user-generated content during emergencies.
MORE