Terry Kroeger: We're in this together, thick and thin. We invite you to #JoinOurStory
This column by Publisher and CEO Terry Kroeger was published May 5 in the Omaha World-Herald
Dear Readers,
I want to tell you a story. Don't worry. I'll keep it short.
This story is about you and us and how we're in it together, thick and thin. It's the story about our local newspaper and our community. We have been here for you in some form since 1865 – even before Nebraska was a state.
It's a story that at its most basic level is one of freedom. The stories we tell keep us all free by holding leaders accountable, by informing our community about what matters, and recording Omaha's history. Our stories also entertain, enlighten and inspire, forming the fabric of our community.
We can tell this story best because our storytellers – our employees – are part of the community, too. We are your friends and neighbors.
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Iconic clip from Young Frankenstein becomes opening line of campaign
"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.
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Branding campaign in Clute, Texas: 'We Know Where You Live'
As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."
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Convincing readers to pay for valued content
A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.
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New ads highlight value of newspaper advertising
SNPA members are encouraged to download and run these new ads from the Newspaper Association of America, which focus on the power of newspaper advertising.
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Marketing campaign - Greenville, N.C.
Shared by The Daily Reflector, Greenville, N.C.
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Marketing campaign - Oklahoma City, Okla.
Shared by The Oklahoman Media Company
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Ad campaign emphasizes difference made by The Post and Courier
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.
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Marketing campaign - Charleston, S.C.
Shared by The Post and Courier, Charleston, S.C.
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It's time to debunk the myths about newspapers!
A new series of ads that take a light-hearted approach to the myths surrounding newspaper readership are available for download. SNPA hopes all member newspapers will run these ads into the next year!
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Share your local marketing campaigns
Are you telling the positive story of the importance of your newspaper in your local community? Then share it with your peers!
All of us recognize the need to market our brands as the most trusted source of local news and information. Many of you are doing it well – others aren't doing it at all. So let's learn from each other.
SNPA wants to help you access the best of the best when it comes to local marketing campaigns and what our members are doing to fight this battle.
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