Implementing a year-long strategy can help increase attendance at every event on your calendar.

Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the first in a five-part series based on 53 interviews with millennials to gauge this audience's reception to long-form journalism delivered on mobile platforms.

Tracy Clark, a 2015-2016 RJI Fellow at the Reynolds Journalism Institute, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform.

Tap into this massive football audience with a combination of personality, trivia and match-up quizzes.

Osteen Publishing Company (Sumter, S.C.) has created the new Iris Digital Agency to help local businesses reinvigorate their digital strategy and meet the growing needs in the tri-county area that the newspaper serves. The agency is helping local merchants leverage their digital products to improve their presence through their website and social media.

Jack Osteen, editor and publisher of The Sumter Item, owned by Osteen Publishing, said that while the newspaper continues to serve as a strong marketing tool for local businesses and services, the newspaper wants to expand its services by serving as a one-stop shop for all its customers' marketing needs.

"We've always been very focused on producing results for our clients," he said. "The launch of Iris Digital ensures we'll be able to extend that tradition with a full suite of digital products that current and future clients really need."

New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.

Four major changes have been announced at The Pilot: publishing frequency, new and improved websites, a paid subscription model and a building renovation.

In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.