Generating excitement among readers and advertisers

If your newspaper is not publishing frequent niche publications and doing it correctly, you're missing out on significant revenue. Here's a 10-step plan.

Healthy pizza. College depression. Beauty tips from Miss Florida. These are a few of the topics covered in Student Body Magazine, a new online publication by college-age adults for their peers. The new site, which launched last week, is a one-stop shop for information on how young adults can enhance their quality of life.

This high-end lifestyle magazine in Dallas focuses on really, really affluent audiences. Some 95,000 copies are distributed monthly. About half are delivered with Sunday editions of The Dallas Morning News to specific ZIP codes.

How to choose an attorney, the right windows, and assisted living facility ... and more!

The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.

Content That Works will donate $50 to the American Cancer Society with each purchase of its "Surviving Breast Cancer 2013" package.

Five months of planning went into a magazine celebrating Galveston's 175th anniversary. It paid off with subscribers and advertisers alike, generating $40,000 in gross revenue. Samples of the magazine are available to SNPA members upon request.

The popularity of HGTV's ubiquitous "Love It or List It" series sparked an idea for a 28-page tab that was inserted in five community newspapers owned by Tampa Bay Newspapers.

When football returned this year at Stetson University, The West Volusia Beacon seized the opportunity to produce a 60-page special section, called "Halftime is Finally Over!"

The Times-Dispatch is expanding coverage with the Richmond Startup Spotlight e-newsletter every Sunday morning.