Generating excitement among readers and advertisers
Generations is an 8 ½ by 11 glossy magazine that is intended to look like a magazine, not like part of a newspaper, says Brenda Bennett, regional sales manager for the SCNI newspapers in Conyers, Covington, McDonough, Jackson and Jonesboro, Ga. "I think the key to the success of the book is that we're reaching outside of our media markets and looking for stories and travel ideas and food, and it also helps to have a major retailer in the mix."
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Richmond Startup Spotlight e-newsletter launching to focus on the growing entrepreneurial community
The Times-Dispatch is expanding coverage with the Richmond Startup Spotlight e-newsletter every Sunday morning.
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New online magazine helps young adults stay savvy about health and wellness
Healthy pizza. College depression. Beauty tips from Miss Florida. These are a few of the topics covered in Student Body Magazine, a new online publication by college-age adults for their peers. The new site, which launched last week, is a one-stop shop for information on how young adults can enhance their quality of life.
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100-page magazine celebrates Galveston's 175th anniversary
Five months of planning went into a magazine celebrating Galveston's 175th anniversary. It paid off with subscribers and advertisers alike, generating $40,000 in gross revenue. Samples of the magazine are available to SNPA members upon request.
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Deluxe print performance at The Dallas Morning News
This high-end lifestyle magazine in Dallas focuses on really, really affluent audiences. Some 95,000 copies are distributed monthly. About half are delivered with Sunday editions of The Dallas Morning News to specific ZIP codes.
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Four major car milestones give papers a chance to boost sales
The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.
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A step-by-step guide to starting a magazine
If your newspaper is not publishing frequent niche publications and doing it correctly, you're missing out on significant revenue. Here's a 10-step plan.
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Special section helps breast cancer fighters become survivors
Content That Works will donate $50 to the American Cancer Society with each purchase of its "Surviving Breast Cancer 2013" package.
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Content That Works offers new holiday gift guide content
This year, Holiday Gift Guide clients have the option to localize/customize their gift guides with Local Spotlight, a new custom content solution from Content That Works.
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Fix it? Sell it?
The popularity of HGTV's ubiquitous "Love It or List It" series sparked an idea for a 28-page tab that was inserted in five community newspapers owned by Tampa Bay Newspapers.
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A 57-year hiatus
When football returned this year at Stetson University, The West Volusia Beacon seized the opportunity to produce a 60-page special section, called "Halftime is Finally Over!"
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