Erie Times-News drives ad revenue using LEAP audience modeling 11/25/14

By Allie Farnsworth
EXECUTIVE SUMMARY  

For the Erie Times-News, LEAP Media Solutions' audience-based advertising revenue development program proves "data doesn't lie."

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Tech startup is reviving revenue for newspapers ... at low or no cost 7/14/14

EXECUTIVE SUMMARY  

SNPA members are among the first to hear about a new interactive solution from Curious Marketplaces that will help them drive revenue from items being sold in their community.

Curious Marketplaces gives local newspapers the opportunity to provide residents with a cutting-edge marketplace where they can post listings and securely transact payment for buying and selling new and used items locally. Equally good for newspapers: the cost.

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Sell ads around a unique concept 7/14/14

Submitted by Pat Taylor, ad director, The Pilot, Southern Pines, N.C.
EXECUTIVE SUMMARY  

Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.

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Share your best sales strategies for growing holiday revenue 6/10/14

EXECUTIVE SUMMARY  

What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.

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Home-grown innovation 4/22/14

By Jane Nicholes
EXECUTIVE SUMMARY  

Palm Beach Sproutz mobile web-app proves to be a healthy idea!

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5 tips for driving revenue and audience with Mother's Day promotions 3/24/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.

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'Living Heroes' honored by Richmond Times-Dispatch 3/17/14

EXECUTIVE SUMMARY  

With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too.

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Keys to success for any direct mail effort 2/20/14

EXECUTIVE SUMMARY  

Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.

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Victoria readers sell their belongings through Bargains361 2/6/14

By Donnis Baggett (reprinted from Texas Press Messenger)
EXECUTIVE SUMMARY  

Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.

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Fort Dodge school calendar generates $10,000 in revenue 1/23/14

EXECUTIVE SUMMARY  

Here are some good tips for creating a local calendar for your school district.

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