McClatchy has announced that Titletown, TX, the real-life, inside account of an elite Texas high school football team's journey for a sixth state championship in eight years, is being featured as part of Facebook's new Watch platform.

Watch is a place where people can find Shows, a new type of video on Facebook. Users can engage with a broader community and subscribe as new episodes are released each week. Facebook continues to roll out Watch to users and Titletown, TX can be found here: www.facebook.com/titletowntx

Analytical measurements are helping the staff in Rockdale County determine the sweet spot for content in its new digital edition. This small staff is now producing one print edition a week and one digital edition -- and wowing its readers, advertisers and publisher!

Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.

Determining the answer to these three questions will help you choose the right web analytic tools for your business.

To help newsrooms develop their social media strategies, the Reynolds Journalism Institute has compiled a "Twitter Best Practices Guide," based on interviews, scholarly research and Twitter's own tips for journalists.

New Guaranteed Time Slot (GTS) advertising metric helps publisher triple ad impressions, increase inventory served and increase CPMs by 87 percent.

Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.

Human voice and text-to-speech technology delivers thousands of stories from top newspapers and websites.

About 12 months ago, the Reporter and its sister papers, the Alabaster Reporter and the Pelham Reporter, began sending daily 6 a.m. e-mail news reports to their readers. All together, the weekday e-mails from the Reporter, the Alabaster Reporter and the Pelham Reporter now reach their database of more than 25,000 e-mail addresses.

Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.