News Industry Summit
Sept. 14-16, The Ritz-Carlton, Sarasota, Fla.
Sponsored by SNPA, FPA and FSNE

Building a Balanced and Sustainable Business

Follow us on Twitter: #NewsIndSummit


Download PowerPoints in PDF format from the following sessions at the News Industry Summit.  These PDFs are for the use of conference attendees and may not be reproduced or further distributed without the written permission of the presenter.

Wednesday Sessions:

Building a Balanced and Sustainable Business

  • Peter Newton, CEO, Propel Business Services, and chief revenue officer, GateHouse Media, Pittsford, N.Y.
  • Paul Tash, chairman and CEO, Tampa Bay Times/Times Publishing Co., St. Petersburg, Fla.

How Other Industries Handle Disruptive Innovation

Thursday Sessions:

How to Build a Multi-Platform Audience: Delivering the Right Content on the Right Platform

  • Tim Burke, publisher, The Palm Beach Post, West Palm Beach, Fla.

Events Grow Revenue and Enrich Customer Engagement

  • John Newby, publisher, Muskogee Phoenix, Muskogee, Okla.
  • Tim Smolarick, publisher, Venice Gondolier Sun, Venice, Fla.

Data Visualization

  • View Presentation
  • Kara Dapena, data visualization editor, Miami Herald
  • Nathaniel Lash, data reporter, Tampa Bay Times, St. Petersburg, Fla.
  • Eli Murray, news apps developer, Tampa Bay Times, St. Petersburg, Fla.

A Fresh Approach to Local Digital

  • Daryl Hively, founder and CEO, Guarantee Digital, Hartland, Wis.

Bigger is Better

Breaking Down the Walls: How a 100-Year-Old Tri-Weekly Became a Champion of Innovation

Want to Get Really Digital? Get Rid of Digital!

  • Howard Saltz, publisher and editor-in-chief, Sun-Sentinel Media Group, Fort Lauderdale, Fla.

Why Data is the Fundamental Building Block of Audiences ... and Your Viability

  • Tom Ratkovich, managing partner, LEAP Media Solutions, Old Saybrook, Ct.

Scenario Planning: The Kind of Thinking That Can Change Your Future

  • Steve Gray, vice president of strategy and innovation, Morris Publishing Group, Augusta, Ga.

Digital Revenue: 'How To' Instructions

  • Emily Walsh, publisher, Observer Media Group, Sarasota, Fla.

Covering the Pulse Tragedy

  • Download PowerPoint
  • John Cutter, managing editor, Orlando Sentinel
  • Christal Hayes, breaking news reporter, Orlando Sentinel
  • Lisa Cianci, local news editor, Orlando Sentinel
  • Todd Stewart, interactive and visuals manager, Orlando Sentinel

Increase Revenue from Obits by 30%

Thriving in a Networked Age

  • Penny Abernathy, Knight Chair in Journalism and Digital Media Economics, School of Media and Journalism, University of North Carolina, Chapel Hill

Blitz Selling: Recipes for Success

  • Glen Nickerson, president, Highlands News-Sun and Highlands Sun, Sebring, Fla.

Generating Revenue with Proven Mobile and Digital Strategies

  • Penny Merian, chief marketing officer, HubCiti, Austin, Texas

Making it Real

  • Syd Kitson, chairman and CEO, Kitson & Partners, Palm Beach Gardens, Fla.

Friday Sessions:

30 Ideas in 40 Minutes

  • Robert Lee, publisher, The Sun, Charlotte Harbor, Fla.

Public Records: Success Stories and Strategies

Power-Up Your Profitability: Revenue Generation & Cost Optimization - Proven Examples to Maximize Your Profits

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  • Bill Ostendorf, founder and president, Creative Circle Media Solutions, East Providence, R.I.
  • Gary Blakeley, director of global service and technical support, Southern Lithoplate, Youngsville, N.C.

Legal Update: Hot Topics and Recent Legal Developments

Managing an Intergenerational Workforce

  • Dean Ridings, president and CEO, Florida Press Association and Intersect Media Solutions, Lake Mary, Fla.

Writing for Non-Readers

  • Tim Harrower, Author of "The Newspaper Designer's Handbook" and "Inside Reporting," Wilsonville, Ore.

12 Tips for Futurizing Your Design

  • Tim Harrower, Author of "The Newspaper Designer's Handbook" and "Inside Reporting," Wilsonville, Ore.

Meet our conference sponsors and exhibitors:

Adpay &
SNPA's Thursday Awards Breakfast Sponsor
Adpay was recently acquired by, and our mission remains the same: growing audience and revenues for our media partners through a suite of innovative solutions. Memoriams obituary self-serve increases local revenues by an average of 30%. The only network strategy, endorsed by the Local Media Consortium, now encompasses over 2,900 newspapers. Regain your Marketplace with Click-N-Buy Classifieds' proven success and responsive design. Learn more about Adpay's digital and mobile advantages. Contact or (303) 268-1527.

The Associated Press
General Sessions Sponsor
The AP is one of the largest, most trusted sources of independent newsgathering, supplying a steady stream of content across multiple topics and formats to its subscribers. As a not-for-profit cooperative, AP maintains its commitment to objective, accurate journalism while developing content packages to help its members increase traffic, readership and advertising for print and digital products. The AP has more than 280 locations, including every U.S. statehouse.

AMG | Parade
Lounge Area Sponsor
AMG | Parade publishes America's most exciting newspaper magazines: American Profile's Community Table, Athlon Sports & Life, Parade, Relish and Spry Living. Our brands resonate and engage readers through our national content with local relevance. We support our newspaper partners by providing content, tools and revenue-building programs to help optimize their partnership with us.

Brainworks software solutions have been installed at more than 1,000 North American newspapers over the past 40 years. Products include fully integrated classified and display advertising, circulation, ad production tracking and online proofing for print and online ads, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, and a state-of-the-art Sales Force Automation system supporting Web, tablet, laptop and Smartphone platforms.

Creative Circle Media Solutions
Our innovative editorial print production and web systems provide features not available from any other vendor, including the industry's first and best pay wall, native content and self-service web display ad solutions. Our editorial production systems allow you to use either InDesign or Quark. We're also bullish on print and can grow your print readership, circulation and revenue. We can help with strategy, ad and editorial training, technology, staffing issues and high-end creative outsourcing services.

Editor & Publisher
Media Sponsor
Editor & Publisher is the authoritative journal covering all aspects of the newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates. In today's technology revolution, every decision can be critical to the success or failure of an enterprise. The goal of E&P is to support, inform and promote the newspaper industry and provide professionals with the tools to ensure their success in the years to come.

Florida Power & Light
Photo Kiosk Sponsor
FPL powers roughly half the state - serving nearly 10 million people across 35 counties. It consistently ranks among the nation's cleanest and most reliable electric providers, with 9,000 employees and a clean fleet of solar, natural gas and nuclear power plants. FPL's typical customer bills are 30 percent lower than the national average, and in 2016, J.D. Power rated FPL highest for residential customer satisfaction in the South and second-highest in the nation among large utilities.

Guarantee Digital
Guarantee Digital is a full-service digital solutions provider to media partners and merchants in more than 150 markets around the U.S. GD's white label digital agency partner program enables our sales partners to offer the essential digital marketing and services that local merchants need to reach today's connected consumer. Our solutions team is comprised of digital marketing strategists, web designers and content marketing experts. We also provide comprehensive training, lead sourcing and marketing automation to drive true incremental revenue.

FPA's Friday Awards Lunch Sponsor
HubCiti is a mobile and digital services company that is helping newspapers generate significant revenue. Our news-only and community mobile platform, along with our digital fulfillment services, compliment your current print and online strategies, giving you new digital advertising and sponsorship options for all local businesses. By combining news and locally relevant information into one easy-to-use app, HubCiti is the perfect solution that drives real revenue!

ICANON Newzware
Newzware Business System Software  The best performance value! Circulation management, display and classified advertising, general ledger, accounts payable, editorial and ad production tools are deployed separately or integrated as a complete business environment. ICANON Services ensure a legacy of performance with unequaled personal customer support. ICANON is a System Integration Company incorporated in 1990 and has supported the publishing industry with its Newzware products for over 20 years and specializes in hosted computing applications.

LEAP Media Solutions
Wednesday Afternoon Reception Sponsor
LEAP delivers data-driven audience solutions to optimize growth, engagement and monetization. Clients benefit from otherwise unachievable levels of marketing performance, operational efficiency and new revenue. At the heart of those solutions is a campaign management and automation platform enabling the integration of internal/external/online/offline data - and the reengineering of disjointed marketing projects into a cohesive, systematic & intelligent process for multi-platform audience growth. 

Lineup Systems
Lineup Systems provides multi-channel advertising sales, booking, planning and CRM tools to major publishers across 33 countries in 21 languages. Over 6,000 seats world-wide. North American headquarters located in Boulder, Colorado. Call for a demo: (303) 381-2519.

Mather Economics
Lanyards Sponsor
Mather Economics is a global consulting firm that applies a combination of proprietary analytical tools and hands-on expertise to help businesses better understand customers and, in turn, develop and implement pricing strategies that maximize operating margins, grow revenue and improve customer loyalty. Our ListenerTM product captures digital data across all areas of your website and easily aggregates both online and offline audience and advertiser data to optimize your business decisions.

Mirabel Technologies
The Newspaper Manager is a publishing CRM that dramatically reduces overhead costs by connecting sales, production and accounts receivable in one simple package. This flexible, mobile-friendly platform equips sales reps to generate more ad revenue while saving time throughout production and billing. Features include ad order entry, invoicing, classified ad management, credit card processing, multimedia contract management, automated proposal generation, online pagination, custom reporting, digital and mobile edition creation, and so much more! Visit for details!

Newscycle Solutions
Thursday Group Lunch Sponsor
Newscycle develops and delivers software technology that empowers the global news media industry. Our solutions enable publishers to thrive in a rapidly transforming market. We help our clients in their mission to create stronger, better-informed communities, while protecting the integrity of news, advertising and customer information. Newscycle is a trusted partner serving more than 750 media enterprises, including 1,200 companies with 8,000 properties across 45 countries on six continents. Learn more at:

NTVB Media|
NTVB Media is the leading publisher of TV entertainment and listings magazines, serving more than 20 million readers. TV Guide Magazine created the programming guide industry, and set the standard for TV-related pop culture. TV Weekly provides localized TV listings. Our custom monthly publications Channel Guide, Hopper and VIEW are the ultimate resource for TV planners. NTVB Media is offering newspapers free content from our acclaimed TV writers, including interviews, movie previews, "best bets," Hollywood insider information, nostalgia features and our TV Nutt digital widgets.

Own Local
OwnLocal is the digital ad platform for local media. We work with more than 2,600 media companies and 80,000 SMBs in North America, Europe and Australia to automatically turn traditional print and broadcast advertisements into sophisticated digital marketing campaigns. This adds hundreds of thousands of dollars in new, recurring revenue for our media partners every year and provides a gateway to upsell those customers into larger digital packages. We are based out of Austin, Texas, and have 65 employees.

Recruitology offers a white label job board, which is fully customizable.  Additionally, we power niche networks in every conceivable category.  A partnership allows media partners to become a one-stop shop in the recruitment space.  No upfront fees, set up fees or minimums - just opportunity for six-figure incremental revenue.  

Second Street
SNPA Photo/Video Contest Sponsor
For over a decade, Second Street has been the leading provider of private-label online promotions platforms and partner success services for media companies in North America that want to generate digital revenue, build an email database, drive measurable results for their advertisers, and engage their audience. Second Street's promotions products include contests, ballots, quizzes, ecommerce, email and text messaging communications, and photo publishing programs.

Southern Lithoplate
Wednesday Evening Reception Sponsor
Southern Lithoplate has set the bar high - To be your print support partner, providing best-in-class prepress and pressroom products like:  Our exclusive CRON-ECRM affordable thermal CtP and SLP Liberty NXP plates for true no-processor/no-processing chemicals performance. Responsive turnkey service and parts, technical support, G7 training, and operations optimization through SLP solutions for improved productivity and margins. And revenue generation specialists through our Strategic Alliance to help restore your profits. Raise your bar with SLP.
When you combine the news industry's top Content Management System with powerful big data capabilities, amazing things happen.'s integrated digital publishing and data management solutions help more than 1,700 news and media organizations create compelling content, grow their audiences and boost revenue with targeted local and programmatic campaigns. Stop by the table today to learn how we can help you thrive in the digital age. 

Virtual Paper
Virtual Paper was created in 2005 and was one of the very first online publishers. Led by an established and successful team of IT entrepreneurs and investors, we quickly grew into a global leader serving publishers in North America, South America and Europe. Flash-forward to today, and we continue to be an industry leader and we're as strong as ever. This year, we are excited to promote our new product, a mobile native application.

Vision Data
Vision Data provides media software solutions for advertising, circulation, electronic order entry/CRM, web-based self service, classified pagination, ad layout and ad tracking; currently serving the media industry via cloud and self-hosted formats. Vision Data specializes in helping companies increase ad revenue with sales and customer service tools, automate production and circulation, and track and manage revenue with our rock-solid accounting software and manager dashboards.

Visit Sarasota County
Registration Bag Sponsor is the official and comprehensive visitor website for Sarasota County, serving vacationers from across the globe, travel writers, meeting planners, sports event holders, leisure groups (such as weddings and reunions) and travel agents. It is the primary consumer site showcasing the county's tourism assets with partner listings, maps and articles on possible vacation experiences. Visit Sarasota County also serves niche markets, with sites such as:,, and