4 promotions to run this golf season

Golf season is a great opportunity to put together a multi-faceted promotional campaign with the potential to drive TONS of revenue.

Keep reading to learn how to build your own revenue-generating golf campaign.

1. Start with a golf card. All programs, regardless of whether they have an ecommerce program, should run a golf card. Golf cards have a high price point, and since there's no revenue split, it's all profit for you. Plus, the golf category has mass appeal and cards have a long shelf life, so a golf card can be a consistent revenue driver for your program for months.

2. Add local & networked offers. If you have an ecommerce program, or if you want to do more with ecommerce, sell local golf offers to feature on your site. In addition to offers for a discounted round of golf, consider offers for lessons, mini-golf courses, and golf retail. To further enhance your ecommerce offerings, add network deals for products – like golf apparel, merchandise, equipment and accessories.

3. Throw in a few quizzes. Grow your golf promotional campaign with a golf quiz – or a few, since the season is so long. Quizzes are incredibly fun and shareable promotions that reach a wide audience – beyond just golfers! They can also capture data about your audience's interests. Here are a few ideas for quizzes to run this golf season:

• What Kind of Golfer Are You?
• Which Pro Golfer Are You?
• Golf Trivia

You can also bring in revenue from quizzes by selling sponsorship. Don't just target golf categories for quiz sponsorships – look for any advertiser who would like to reach a broad audience, like car dealerships, restaurants, retail and so on (here's a whole list of ideas).

4. Top off your campaign with a pick'em. If you want to create the ULTIMATE golf campaign, add in a pro golf fantasy pick'em. Pick'ems are highly engaging, and bring a very targeted audience back to your site (and in front of advertisers) again and again for weeks at a time. They can also be major revenue drivers for your company – the Wisconsin State Journal brought in more than $100K with its Mulligan Match-Up.

While you can run all of these golf promotions and have an incredibly lucrative golf season, you could also pick and choose just the promotions you feel like you have the resources for and that will resonate with the audience in your market.

Matt Coen is the president and co-founder of Second Street, a leading provider of private-label online promotions platforms and partner success services for media companies based in St. Louis, Mo. He can be reached at (314) 880-4902 or matt@secondstreet.com.