Here's a solution for difficult coupon books

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A coupon-targeting spadea wrap on the Sunday comics of the Wheeling (W.Va.) Intelligencer/News-Register was a reincarnation of an expensive-to-produce-and-handle coupon book that was getting tired.  

This new format has been generating over $70,000 per year and is much more efficiently produced.

Bill Nutting, vice president of Ogden Newspapers, says: "We would not have been comfortable with a front-page spadea, so the comic section – used as a Sunday pre-pack wrap – was the ideal solution all around."

Additional information: Dave Frame, Ogden Newspapers, Inc. at dframe@ogdennews.com

Wheeling

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