What is the one key takeaway you learned at the conference?
Read tweets from the conference at #snpaUNC
From Disruption to Transformation:
New Strategies for Prosperity in a Digital Age
Participants at the May 18-20 conference sponsored by SNPA's Traveling Campus and the University of North Carolina's School of Journalism and Mass Communication were asked:
What is the one key takeaway you learned at the conference?
"The importance of diversifying your business. We've been doing print really well, but to bring in this digital component and to try to make it part of everything you do. I think a lot of times people say 'This is a print thing' or 'This is a digital thing' or 'We'll hire a digital person to do a, b and c.' What I'm taking away is how to transition the business to where everybody is thinking about both equally."
Peter Weinberger, owner and publisher
Claremont Courier, Claremont, Calif.
"Looking at the business in a very different way, with a lot of clarity, really focused on our audience and figuring out how to make the transition over the next five years."
Andrew Olsen, publisher and co-owner
Times Review Media Group, Mattituck, N.Y.
Charles Broadwell, publisher
The Fayetteville Observer, Fayetteville, N.C.
"My secondary takeaway is to look at how our newsroom covers things. We do all the traditional things, but is that really where we need to be? I know some of those we do well and some of them we don't, and we need to visit that."
Terese Almquist, publisher
The News-Topic, Lenoir, N.C.
Hugh Osteen, executive development
Osteen Publishing Co., Jacksonville, Fla.
Renee Carey, editor
The News-Argus, Goldsboro, N.C.
Paula Seligson |
Read all of the tweets from the conference at #snpaUNC.
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Paula Seligson is a research specialist at the University of North Carolina's School of Journalism and Mass Communication. She has worked as a reporter for a community newspaper and currently researches trends in the news industry for Penny Abernathy, Knight Chair of Journalism and Digital Economics.