The Baytown Sun circulation fund-raising program

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Submitted by: Janie Gray
Newspaper: The Baytown Sun
E-mail address: janie.gray@baytownsun.com
City, state: Baytown, TX
Average circulation: 10,236
Revenue earned: see below

Headline: The Baytown Sun circulation promotion

Executive summary:

There is power in numbers, and with this program, there is no inventory to purchase or manage, no cash to control.  No melted chocolate and no concern of theft or product loss.

AND THE BEST PART IS IT WORKS, EVERY TIME!

Let's use a club of 15 members as an example.  If each member sold only five subscriptions, that would total a quick $750 for the club.  Increase that to 10 each, and the club is looking at $1,750 in their account.

The sky is the limit for the club! If you keep selling, we'll keep donating!

How this turn key program works:

Every three-month subscription, which sells for $32.25, gets the club $10 (that's 31 percent!) up to 99 subscriptions sold and paid for. That gets your group almost a quick grand.

Ex: 99 subscriptions sold X $10 = $990.

As soon as your group reaches 100 sold, the percentage jumps and your group gets $15 for each and every subscription sold, including the first 100.

On the 100th sold subscription, we automatically increase the payout to your organization to $1,500!

Try to do that in a car wash or a bake sale.

We offer flexible payment options, including cash, check or credit. The best part is neither the parent or the student never needs to handle the money. Just sign the new customer up and we'll handle the rest!

Your customer will get a courtesy call to verify their commitment, discuss payment options, verify that we will make a donation to your organization, and get them started on receiving the paper with home delivery.

The turn around time from end of campaign to money in hand is only two weeks.

The tracking system is easy, and there is no minimum for your group to receive credit. You start earning money from the very first sale.

If certain target numbers are hit, your members qualify for prizes as added incentives to make this your group's biggest fundraiser of the year,

EACH SUBSCRIPTION MUST BE A MINIMUM THREE-MONTH START.

The Baytown Sun will support your group from start to finish.

Revenue earned:

This promotion is in the beginning stages and the overall results are not in, but the first school has generated 17 starts and is still working on the plan.   One community club generated 11, and will continue.    Total of 28 starts with 21 paid and 7 remained unpaid in the collection process.  Total revenue of $766.25 generated. These are 3-month starts.   This is at the beginning stages and there is one school promotion in process and two more schools will begin the program after christmas.   This program is available for community service clubs and groups also. 

We are feel positive this could work for the schools, but will know more in a few months.

Baytown

Comments

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CCrittendon13

Very nice fund raising project for circulation. As an advertising professional, I often struggle with the thought of how I can help with declining circulation numbers. This sounds like a great angle and can be a lot of fun with a great community involvement angle. Plus, schools selling newspapers = readers.

| Tuesday, October 29, 2013

Sound idea, but really need buy in from group leaders. Sure beats trying to manage DNC lists and cell phones!

| Thursday, October 31, 2013
Pat Taylor

Love the idea and it has merit, if you can get commitments to follow through from various groups. We've tried it on a smaller scale and that's been the letdown. Can't wait for the followup to see what the results are over time.

| Friday, November 1, 2013
mmulholland

Initial results are definitely promising.

| Wednesday, November 6, 2013
jack.perkins@theeagle.com

Great fundraising idea and circulation growth idea. I would love to see where it goes from here.

Friday, November 8, 2013
jnoel0921

Great way to partner with a deserving group/organization. You're charging full rate rather than discounting, so the subscriber won't get "sticker shock" when it's time to renew. I would think they'd be less likely to cancel, too, especially if the group could continue to get a cut of renewal revenue. Love it!

| Friday, November 8, 2013
jsowell

Nice way to keep organizations and circulation happy. Everyone wins!

| Friday, November 8, 2013
rogerawill

I love the partnership that was formed. I really like the idea of providing a share of revenue back to the organization rather than discounting the product.

| Friday, November 8, 2013
drussell

As a circulation executive, I love this idea. It is a low-cost start, which is a positive. I wonder what the retention is, but with such a low cost per order, I bet I can live with it. Great Job!

| Monday, November 11, 2013
dherlinger

Great idea as a way to get lower cost starts. I also like how it can help any non-profit group raise money.

| Monday, November 11, 2013
Lauren

This will be passed-on to the Circulation Director. Building circulation while benefiting local groups and organizations what a great idea!

| Monday, November 11, 2013