McClatchy's Tru Measure announces partnership with Lee Enterprises

Tru Measure, The McClatchy Company's media analytics and technology subsidiary, has announced an agreement with Lee Enterprises, one of the nation's largest media publishing groups, to power Lee's digital marketing and advertising offerings to small and medium-sized businesses (SMBs) in Lee's local markets.

Lee Enterprises publishes 50 daily newspapers and about 300 specialty publications in 22 states. Nearly all of Lee's online news sites are the No. 1 online local news source in their market and, combined, have more than 26 million unique visitors monthly.

"This new partnership with Tru Measure provides the tools our digital sales teams need to help digital advertisers better understand how our local audiences respond to their marketing message," said James Green, Lee Enterprises' vice president of digital. "By sharing this data with our advertisers, we can better direct a campaign in mid-course, which helps maximize results and improve a business' return on investment."

Lee Enterprises will officially launch Tru Measure's Tru Local^TM digital agency solution over the next few months. The program includes a comprehensive product set developed through Tru Measure's extensive digital advertising experience to successfully build, manage, optimize and renew campaigns. These local advertising services are further empowered by Tru Measure's customizable analytics platform that clearly demonstrates ROI on advertising spending.

"With a combination of historical pre- and post-click data and analysis, Tru Measure is distinctively positioned to help Lee Enterprises produce the best results for their clients' marketing budgets," said Charity Huff, founder and general manager for Tru Measure.