Cox Enterprises announces VP, GM at The Atlanta Journal-Constitution

Bala Sundaramoorthy

Cox Enterprises has announced that Bala Sundaramoorthy has been promoted to vice president and general manager of The Atlanta (Ga.) Journal-Constitution. In this role, he will serve as the leader for product and technology and oversee customer service, operational strategy, content print and digital operations.

Sundaramoorthy is a veteran strategy, technology and operations executive with over 25 years of industry experience in financial services, media and insurance industries.

"The news business – with all its challenges, opportunities, demands and rewards – represents a thrilling endeavor for me," said Sundaramoorthy. "I can't think of a better backdrop to continue my professional journey than at an institution as prestigious and essential as The Atlanta Journal-Constitution."

Sundaramoorthy joined Cox in 2014 where he has held several leadership positions and been instrumental in transforming the digital landscape of all consumer-facing products and technology across newspapers, television and radio for Cox Media Group.

Starting in 2015, he fueled innovation through hackathon events across the enterprise, developed groundbreaking solutions in the over-the-top and mobile space and optimized technology operations.   

Prior to Cox, Sundaramoorthy was senior vice president at SunTrust Banks in charge of product and technology operations for Retail Banking and Private Wealth Management divisions. He also served as the chief architect for the bank during his tenure. Sundaramoorthy's career spans several operational leadership positions in the global technology industry for over 15 years and broad experience in digital transformation, enterprise strategy, call center operations and mergers and acquisitions.  

"Bala has a deep well of experience transforming consumer-facing products and technologies across various mediums," said Donna Hall, publisher. "He brings a heightened level of innovation and operational experience to his work, which inspires his teams and elevates his results." 

Sundaramoorthy has a passion for education and technology, and he routinely volunteers in local community organizations lending his expertise in these areas.  He is a member of Technology Association of Georgia and is an avid advocate of Women in Technology.  He also serves as a tournament coach and judge with the Atlanta Urban Debate league. 

Sundaramoorthy earned a Master's degree in business administration from Goizueta Business School, Emory University.