Marketing the Strength of our Brand
Opening session: Sunday, Sept. 10
SNPA - Inland Annual Meeting, Colorado Springs, Colo.
The addition of two members of the SNPA leadership to the opening session of next month's SNPA - Inland Annual Meeting gives SNPA members one more reason to be in Colorado Springs next month.
Chris Reen, president and publisher of The Oklahoma Media Company, and Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch, will join Bob Provost and Joy Mayer for the opening session.
They will be discussing how a brand at work drives success through consumer preference, revenue streams and brand extensions. You'll go home with strategies your staff can employ to build trust, based on case studies of dozens of newspapers.
Bob Provost is executive-in-residence/consultant with The Marketing Provost/NRBP, and Joy Mayer is audience engagement strategist with Mayer Media Strategy and a consulting fellow with the Reynolds Journalism Institute (TrustingNews.org).
Register and Reserve Your Hotel Room:
- REGISTER to attend (A discounted rate of $595 is available for first-time newspaper executives who have not previously attended the Inland Annual Convention or the SNPA News Industry Summit.)
- RESERVE your hotel room: The Broadmoor is sold out. Please contact Karla Zander at the Inland Press Association at (847) 795-0380 for assistance with hotel reservations.
- BE A SPONSOR OR EXHIBITOR to meet industry decision makers