Hearst Newspapers promotes two members of executive leadership team

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Hearst Newspapers has announced that two members of the group's executive leadership team will be taking on expanded roles. Mike DeLuca, Hearst Newspapers senior vice president of digital and chief executive officer of LocalEdge, has been promoted to executive vice president of advertising sales. John McKeon, Houston Chronicle president and publisher, will become Hearst Newspapers executive vice president and Texas Newspapers president. The announcement was made by Hearst Newspapers President Mark Aldam, to whom both will continue to report.

The promotions follow a year that saw several key acquisitions for Hearst Newspapers, including expanding the group's reach in Connecticut and Michigan.

In his new role, DeLuca will serve as Hearst Newspapers' top advertising sales leader. He will manage the alignment of advertising revenue-generating functions, including sales, marketing, customer experience, talent development and new initiatives to support the continuing development of digital and print teams. In addition, he will continue to oversee the Digital Marketing Services and LocalEdge businesses.

"Mike is a talented sales leader, inspiring transformative change and execution to prepare our sales teams to compete more effectively in a diverse and complex media environment," Aldam said. "Under his direction, we have built recruiting, training, development, lead generation and recognition programs aimed at maximizing performance in each of our 68 local markets."

DeLuca joined Hearst Newspapers in 2013 to oversee LocalEdge, a premier multimedia company offering proven, lead-generating solutions for large and small businesses nationwide. He has a long history of advertising leadership across the media landscape. Prior to joining Hearst, DeLuca led sales at Groupon, served as chief revenue officer at Yodle, and, before that, he held the role of senior vice president of sales at Yahoo HotJobs.

As Hearst Newspapers executive vice president and Texas Newspapers president, McKeon will assume responsibility for each of the seven daily and more than 30 weekly newspapers that Hearst publishes across Texas. He will also oversee the 24 associated digital businesses for the group within the state.

"This move underscores Hearst's commitment to further our reach in Texas. John is a passionate newspaper executive with a deep commitment to high-performing, quality news-gathering operations that make a difference in the communities served," Aldam said. "In his new role, John will spearhead our continued investment in Texas markets, while expanding our media assets into new local communities."

After more than three years of leading the San Antonio Express-News, McKeon assumed direct responsibility for all operations at the Houston Chronicle as president and publisher in 2015. During his time in the role, audience levels on Chron.com and mySA.com have been at record highs. Following the 2016 acquisition of Houston Community Newspapers, a group of 22 local titles, McKeon oversaw the integration of operations and editorial strategy into the existing Hearst Newspapers properties.

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