RJI Futures Lab update #79

Ideas for using Vine and Snapchat

Posted

PART 1: Mashable + Vine

Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to its Vine account. Mashable Producer/Creative Jeff Petriello tells us how his team is using the platform to inspire creativity and to generate revenue. 

PART 2: The Washington Post + Snapchat

Created to deliver private visual messages that automatically disappear, Snapchat is being used by news organizations to send information to audience members in a more personal way. Masuma Ahuja, national digital editor at The Washington Post, explains how her team is using the app to become like a good friend who helps people sound smarter. 

Learn more

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

RJI, Vine, Snapchat
include('widgets/greatideas_rail.tpl.php');
Calendar View all