2019 Mega-Conference

How technology can transform your customer experience

Posted

To be successful in today's digital landscape, publishers must prioritize the customer experience and pursue a strategy that reduces friction and builds engagement and loyalty among their readers.

The Washington Post is the industry standard for this approach, adopting a relentless focus on the customer and becoming one of the most read news brands in the world. On Wednesday morning at the Mega-Conference, hear about this evolution from Scot Gillespie, the newspaper's chief technology officer, as we delve into the in-house technology that powers it. 

"Publishers should take a page out of the e-commerce playbook and pursue a customer-first strategy," Gillespie says. "Great content that's paired with a great experience and supported by great technology creates a potent combination – one that will increase reader loyalty and help drive subscription revenue."

View the Mega-Conference agenda and schedule

Register to attend 

View list of attendees

Reserve your hotel room

Become a conference sponsor or exhibitor

Comments

No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment