CNHI names regional digital director
James Pacovsky has been named regional digital director for CNHI.
Pacovsky will work with local markets in Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, Mississippi and Tennessee to help drive digital revenue growth. He will report directly to Greg Maibach, CNHI's senior vice president of digital revenue.
An accomplished digital sales and marketing executive, Pacovsky joins CNHI from Cox Media Group, where he served as digital sales manager of Local Solutions in the Dayton market. Prior to that, Pacovsky was director of sales for Nuvo Media.
"James is an experienced local media veteran with deep digital knowledge and strong sales leadership skills," said Maibach. "The addition of James to our team is one more example of our commitment to the support and success of our local markets and the valued clients they serve."
Pacovsky is a marketing graduate of University of Dayton.
"What truly excites me about joining CNHI is the opportunity to establish and build new, lasting relationships," said Pacovsky. "Utilizing technology efficiencies, CNHI's local teams are well positioned to help businesses capture their target audiences and, as a result, obtain tangible returns."