PF Media Technologies rebrands as News Hub Media
On Feb. 1, PF Media Technologies announced a full company rebrand as News Hub Media (NHM). The new NHM brand reflects an expanded software portfolio that addresses media client needs throughout the whole creative and production process.
NHM offers a full range of software products: SUITE (multi-channel editorial workflow), ARK (digital asset management), WEBIMPOSER (page pairing workflow + more), AUTOMATOR (page and ad preflighting and prefixing), CLARO (automated image enhancement) and ACCESS (mobile friendly PDF transformation).
"The company has grown outside our original market," said Richard Laframboise, president, NHM. "The rebranding strategy identifies an expanded portfolio that is offered to the media industry (local to global). From creation to production and delivery, our products are designed to interconnect all stages of the cycle. Therefore, the name News Hub Media speaks to what we do and who it is for."