Creating and Monetizing Brand Equity
Is your brand equity delivering value? Or have your products and services become mere commodities in your market? Do you know how to put your brand to work in the competitive marketplace? Are you sure you even know your brand?
During the Sunday afternoon general session at the 2017 SNPA-Inland Annual Convention, Bob Provost will draw on 25 years of media marketing leadership (Hearst Newspapers, Advance Publications) as well as over a decade as a college lecturer (Siena Business School, Rutgers Business School) to illustrate how a brand at work drives success through consumer preference, revenue streams and brand extensions. Join us Sept. 10-12 in Colorado Springs, Colo. Special discounts are available for first-time attendees.
This presentation at The Broadmoor will feature media-specific examples from around the world and media panelists who will share their firsthand experience.
Provost's 25-year tenure as chief marketing officer with two major media properties were marked by innovation, revenue development, problem solving and process improvement. While leading strategic marketing for his media employer(s), Provost also served as pro bono consultant to hundreds of media advertising clients and community non-profits.
His work in branding, economic development and community engagement has earned him numerous professional and civic awards. He blogs for the International News Media Association (INMA) on bottom-line marketing, has been published in Editor & Publisher magazine and has served as an adjunct faculty member at Rutgers and Siena Business Schools.
He is an executive-in-residence with the Newark Regional Business Partnership and is a consulting executive with The Marketing Provost where he is working with several non-profits on the reserch and development of long-range, transformational strategic planning, growth and stabilization.
The 2017 Annual Convention is a special event – the first time that SNPA and the Inland Press Association have collaborated to produce a combined annual meeting program. The event will spotlight the best features of SNPA and Inland conventions, with double the usual attendance and the opportunity to explore an array of exhibits sponsored by the industry's R&D partners.
The 2017 program will be held at The Broadmoor in Colorado Springs.