Why purchase a newspaper-specific CRM?
Here are three reasons to use newspaper software specific to the industry.
MOREHow can newspapers earn political ad dollars?
Political advertising is brought to the forefront during the even numbered years when presidential and congressional elections are being fought and ad dollars show significant spending. However, each year political campaigns and Pacs spend advertising dollars to get their candidates' name and message out. In each election cycle, total advertising and online advertising has seen an increase and will continue to do so.
MOREHow do you measure digital sales success?
Our company did a survey recently for a client, and one of the questions was "how do digital sales fit into senior management compensation formulas?" Here are representative anecdotal responses from sales managers at a variety of papers.
MOREWhat are the qualities or traits of the very best salespeople?
One of the points I share during every AdSeller training session is what I feel are the qualities or traits of the very best salespeople in the universe. In a time when many of the talents from yesterday are not working like they once did, see if these traits still make sense to you.
MOREFrequently asked compliance questions
Lately, it seems we have been getting the same compliance questions over and over again from our clients. Below are some of our most frequently asked questions.
MOREHow can I use mobile to help my newspaper?
You need to have a two-pronged approach – one plan for your newspaper, the other for your advertisers.
MOREWhat should publishers consider when buying CRM and business management software?
Here is a checklist of considerations I recommend when shopping for a publishing software system (or any software for that matter).
MOREHow can I get my sales team best positioned for success in 2014?
For a sales team, the best way to position the group for success is through specialization.
MOREHow can I set myself up for success in 2014?
I would recommend having an "advertising review" meeting with each of your current clients. Did you hit the metrics that you previously discussed? Did you succeed with some efforts and fall short of the metrics with others?
MOREIs there still a need for COBRA?
The framers of PPACA (Patient Protection and Affordable Care Act) decided that COBRA should be available even after the health marketplaces become available primarily to avoid possible disruptions in care. They felt that COBRA beneficiaries, many of whom have significant health conditions, should be allowed to stay with their current health care providers if they chose to.
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