A new company, iMoneza, is banking on the belief that people will pay to read a single story rather than get a digital subscription.MORE
NTVB Media has announced plans to give away its content to all newspapers – regardless of size – in exchange for a partnership to bring in more subscribers. The partnership will pay newspapers up to $400 per thousand subscribers to deliver NTVB's product.MORE
The Greer Citizen, which is published every Wednesday in Spartanburg, S.C., has become a member of SNPA. Eight Mega-Conference sponsors/exhibitors also have joined SNPA through three-month trial memberships: AdviceIQ, Friends2Follow, iMoneza, Media Services Group, NewsBank, NTVB Media, SpinGo and Transparensee.MORE
Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.MORE
Newspapers aren't the only clients of the Nashville, Tenn., law firm that celebrated its 25th anniversary May 17. But since The Zinser Law Firm represents some 200 to 300 daily newspapers as well as several circulation trade associations, executives from across the country turned out for dinner, dancing and tributes at the Schermerhorn Symphony Center.MORE
During last Friday's SNPA board meeting in Richmond, new members were approved: our first digital-only member, an individual member, and nine new research and development partners.MORE
Two more exhibitors at this year's Key Executives Mega-Conference have applied for membership in SNPA. They are:
Broadcast Interactive Media and Kostizi.MORE
Four major changes have been announced at The Pilot: publishing frequency, new and improved websites, a paid subscription model and a building renovation.MORE
How do you make print journalism matter again? That was the big question for Dallas agency GoDo Discovery Co when they were presented with the challenge of coming up with a campaign for the 135-year-old Dallas Morning News in Texas.
The answer was to reintroduce the paper to the city, especially to younger audiences who may have never picked up a paper in their lives. They had to convince the city that the paper still matters and should play a role in their lives. To reach generations raised on digital, they went about it in a decidedly analog manner – they hit the streets and talked to people to find out what matters to them in their city.
What came out of those interviews makes up the 'What Matters' campaign, which is being rolled out over the next two years. It consists of posters, stickers, free copies of the paper and a lot of live events in the community where the type states what matters, like "Local Journalism Matters," "Democracy Matters" and statements on coffee cups like "Free Caffeine Matters."More
From ecommerce to affiliate partnerships, programmatic to native ads, paywalls to micropayments, exhibitions to cruises, a free report from What's New in Publishing aims to spark new revenue ideas as well as reaffirm existing publisher strategies.
The report, "50 Ways to Make Media Pay," was written by University of Oregon professor Damian Radcliffe. It is divided into six chapters – the main revenue drivers for publishers: paywalls, subscriptions, advertising, ad-free models, events and ecommerce.
Click the link below for more information and to download the report.More