Panelists will be:
- Evan Smith, CEO, The Texas Tribune, Austin, Texas
- Jim Brady, founder and CEO, Spirited Media, Great Falls, Va.
- Sara Fischer, media reporter, Axios, Arlington, Va.
"It's a myth," Smith said, "that nonprofit news orgs can't be sustainable – we've proved that it's possible not only to survive but thrive for eight years-plus. A diverse set of revenue streams – a mix of major and member giving, foundation support, corporate underwriting, events sponsorship and earned income – funds our award-winning accountability journalism and allows us to maintain the largest newsroom covering a state capitol in the country. This model is a winner for us and can be scaled up or down to succeed elsewhere. I'm eager to tell all."
"If recent times have taught us anything," says Brady, "it's that media cannot make it on advertising alone, and that finding diverse revenue streams is necessary for survival. Hopefully, those of us on this panel can give some actionable information for those looking to expand into events, memberships and subscriptions."
Fischer will deliver a deep dive into the evolving trends reshaping the digital media – covering new media technology, industry IPOs and acquisitions, emerging user behaviors and the policy fault lines in between. Aside from her weekly newsletter, Fischer gives customized presentations about trends shaping the media landscape for an array of audiences that include corporate executives, Wall Street analysts, foreign policy professionals and journalists.
It's time to reserve your place at the 2018 SNPA Carmage Walls Leadership Forum, to be held Feb. 4-6 in Chapel Hill, N.C. This "mini MBA" will focus on revenue models to sustain journalism – and it is probably the best and most affordable educational investment a publisher can make.
Tim Griggs, the former publisher of The Texas Tribune, and Stephen King, the former editor of innovations at The Washington Post, will guide the publisher-to-publisher discussion that will center on revenue growth, sustainability, product development, consumer user experience and digital strategy. Both have skills and experience working with smaller newspapers. You should not miss this.More
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
David Chavern, president and chief executive officer of the News Media Alliance, will be joined for this presentation by Travis Quast, publisher of the Twin Falls (Idaho) Times-News, and Tom Rosenstiel, executive director of The American Press Institute.
"Publishers are in the real news business," Chavern said, "but that doesn't mean they aren't impacted by the fake stuff."
He said, "There have been a number of unfortunate instances where communities have been torn apart by bad facts, and the local newspaper was called upon to react and pick up the pieces. In many other cases, publishers are barraged by accusations that their journalism is fake," he said.
Quast has first-hand knowledge of the impact that these situations can cause in a local community. The New York Times Magazine ran an article in September about exaggerated reports of a juvenile sex crime that brought a media maelstrom to Twin Falls, during the height of the 2016 elections. READ MORE
Rosenstiel says: "Battling misinformation and fake news involves having a continuing conversation with readers. To do it well, you need to know what people in your community are saying – what information they are talking about, wondering about and even sharing – that is erroneous and that you can correct for them."
Chavern said the panel will explore how real publishers have reacted to challenges and give attendees tools for coping in the future.