What tools and functions help make your reps successful, drive business and increase revenue?
Brainworks Software's longtime customer, Adams Publishing Group, is a family-owned community newspaper company that currently operates in 15 states across the United States, plus the District of Columbia. With over 27 daily newspapers, more than 100 non-daily newspapers and a number of other media-related businesses. APG's Business Systems Development Director, Amy Lindquist, shares how she engages APG's sales reps to use Brainworks CRM to its fullest revenue driving potential.
More
What do QR codes mean for a publisher creating print content?
Publishers have been looking to maximize mobile and web for the better part of three decades, searching for ways to drive engagement quickly and easily from print readers. Who would have thought that one of the earliest solutions to the problem would still be a leader 25 years later: the QR (quick response) code?
MORE
How can we improve the quality of our email distribution lists?
In this column, Wendy Hurwitz, chief strategy officer at LEAP Media Solutions, addresses the topic of email hygiene and why it is critical to ensuring optimal deliverability and campaign performance.
MORE
What's a good solution to increase digital video revenue and user engagement?
Every publisher I talk with has the same goals: to increase revenue and user engagement. Here's a one-stop solution that I have found.
MORE
What's a good source for local market data about advertisers?
Here are some local market samples that SNPA publishers might find interesting: click here
Very simply, it shows the Top 20 "local" advertising categories for the U.S. in 2015, and our forecast for how they will alter their spending by 2018. It also offers two local-market examples for Montgomery, Ala., and LaGrange, Ga., and additionally shows our forecast for the Top 20 newspaper advertisers in one of those markets.
To inquire with Borrell Associates about pricing for statistics in your market, contact Gordon Borrell at gborrell@borrellassociates.com.
MORE
Annuities and retirement planning
You may have heard that IRAs and employer-sponsored plans (e.g., 401(k)s) are the best ways to invest for retirement. That's true for many people, but what if you've maxed out your contributions to those accounts and want to save more? An annuity may be a good investment to look into.
MORE
Should I buy long-term care insurance?
The longer you live, the greater the chances you'll need some form of long-term care. If you're concerned about protecting your assets and maintaining your financial independence in your later years, long-term care insurance (LTCI) may be for you.
MORE
What are the major health-care reform changes that are affecting employers?
The 2010 Patient Protection and Affordable Care Act (ACA) includes provisions that directly affect employers and business owners. The following is a brief overview of some of the ACA provisions that employers should be aware of.
MORE
In setting major financial goals, what questions should I ask?
Before you actually invest your money, you should spend some time considering and setting your personal financial goals. For example, do you hope to be able to retire, either soon or eventually? Would you like to start your own business? Do you need to pay for your children's college education? Would you like to buy or build a new house? Are you planning a large purchase in the near future?
MORE
What are some tips for staying on track with my retirement investments?
Investing for your retirement isn't about getting rich quick. More often, it's about having a game plan that you can live with over a long time. You wouldn't expect to be able to play the piano without learning the basics and practicing. Investing for your retirement over the long term also takes a little knowledge and discipline. Though there can be no guarantee that any investment strategy will be successful and all investing involves risk, including the possible loss of principal, there are ways to help yourself build your retirement nest egg.
MORE
What's your exit strategy?
There are several steps publishers can take to potentially increase the value of their publication in a sale. Putting these into action over a 3-5 year period should set the stage for a smooth and rewarding transaction.
MORE