In this column, Wendy Hurwitz, chief strategy officer at LEAP Media Solutions, addresses the topic of email hygiene and why it is critical to ensuring optimal deliverability and campaign performance.More
Every publisher I talk with has the same goals: to increase revenue and user engagement. Here's a one-stop solution that I have found.MORE
Here are some local market samples that SNPA publishers might find interesting: click here
Very simply, it shows the Top 20 "local" advertising categories for the U.S. in 2015, and our forecast for how they will alter their spending by 2018. It also offers two local-market examples for Montgomery, Ala., and LaGrange, Ga., and additionally shows our forecast for the Top 20 newspaper advertisers in one of those markets.
To inquire with Borrell Associates about pricing for statistics in your market, contact Gordon Borrell at firstname.lastname@example.org.MORE
You may have heard that IRAs and employer-sponsored plans (e.g., 401(k)s) are the best ways to invest for retirement. That's true for many people, but what if you've maxed out your contributions to those accounts and want to save more? An annuity may be a good investment to look into.MORE
The longer you live, the greater the chances you'll need some form of long-term care. If you're concerned about protecting your assets and maintaining your financial independence in your later years, long-term care insurance (LTCI) may be for you.MORE
The 2010 Patient Protection and Affordable Care Act (ACA) includes provisions that directly affect employers and business owners. The following is a brief overview of some of the ACA provisions that employers should be aware of.MORE
Before you actually invest your money, you should spend some time considering and setting your personal financial goals. For example, do you hope to be able to retire, either soon or eventually? Would you like to start your own business? Do you need to pay for your children's college education? Would you like to buy or build a new house? Are you planning a large purchase in the near future?MORE
Investing for your retirement isn't about getting rich quick. More often, it's about having a game plan that you can live with over a long time. You wouldn't expect to be able to play the piano without learning the basics and practicing. Investing for your retirement over the long term also takes a little knowledge and discipline. Though there can be no guarantee that any investment strategy will be successful and all investing involves risk, including the possible loss of principal, there are ways to help yourself build your retirement nest egg.MORE
There are several steps publishers can take to potentially increase the value of their publication in a sale. Putting these into action over a 3-5 year period should set the stage for a smooth and rewarding transaction.MORE
Cribb, Greene & Associates has advised a number of family media companies during these unsettled times. By slicing across all of the boards, what are some of the healthy characteristics that we have observed that are the most effective for family owned companies in today's transitioning media environment?MORE
An SNPA member newspaper wants to revive its NIE program and is looking for curriculum that will be helpful to North Carolina teachers.
What resources do teachers find most helpful?
What materials are available that you would recommend?
Post your recommendations in the COMMENTS section of this article or email Cindy Durham in the SNPA office: email@example.com.MORE