The Oklahoman Media Company is always willing to try something new.
"We have tried to create a culture here of ongoing innovation," said Christopher P. Reen, president and publisher of The Oklahoman. No single strategy is more important than another, and all employees are expected to contribute and improve.
The result is a dozen or more innovations over the last several years, not just one or two. The core goals are to increase audience and engage readers through news, advertising, digital, a TV studio, social media or the giant video screen on the side of the newspaper building in downtown Oklahoma City.MORE
Forsyth County News Publisher Vince Johnson says that when he came to the paper a couple of years ago, it had a rule about social media. Only one article was posted to Facebook each day, at 6 a.m.
In his entry form for the Mega-Innovation competition, Johnson noted that rule officially died on Jan. 20, 2014. Since then, the paper has increased its social media following by more than 1,000 percent.
That's just one example of how the Forsyth County News, described by Johnson as "wildly traditional" not so long ago, has changed.MORE
What started out as a way to bring lost advertisers back to The Dallas Morning News turned into a new AH Belo company dedicated to pay-for-performance in print.
"It's an answer to the marketplace that says, 'We want pay-per-action.' And it's driving brand new business back into the newspaper," said Richard Jones, president of Proven Performance Media.MORE
Newsreps, which connects Smartphone users with news companies, has applied for membership in SNPA. The Newsreps technology allows Smartphone users to simply respond to tasks through the app or send in their own sightings directly to their local newspaper.
Newsreps offer news companies – not only increased customer engagement – but a platform that lets Smartphone users provide the newspaper with user generated news.MORE
During its meeting Monday at the News Industry Summit, the SNPA Board of Directors approved four new members: Guarantee Digital, HubCiti, McGrann Paper Corporation and NTVB Media.MORE
Two companies that do business with newspapers have applied for membership in SNPA: Guarantee Digital and NTVB Media.MORE
In two south-central Georgia towns about 31 miles apart, newspaper readers wanted the same thing: more than one printed edition a week, please.
That's what Boone Newspapers Inc. found out when it recently bought the Cordele Dispatch and the Americus Times-Recorder. Starting Aug. 22 in Americus and Aug. 29 in Cordele, readers got their wish.
As of this week, both papers now come out on Wednesdays and Saturdays instead of only on Fridays. And executives in both places, General Manager Chris Lewis in Cordele and Publisher William Hand in Americus, use the same word to describe community reaction: "excited."MORE
Eight executives from SNPA member newspapers have been selected to participate in SNPA's 2015-16 NEX GEN class. They will be paired with experienced industry experts in a structured mentorship program.
Read about the executives who will participate as members of the 2015-16 NEX GEN class.MORE
Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.MORE
Judging newspaper print quality isn't a subjective undertaking but a matter of determining how well a paper meets a set of industry standards, according to Kevin Conner, quality assurance manager for The Washington Post.
"The key always rests on ink density and color registration. Those are the key components," he said.
Contest entrants with SNPA's annual Print Quality Contest are evaluated on how closely they meet the standards of SNAP, Specifications for Newsprint Advertising Production. These can be measured objectively with tools such as a densitometer for ink density.
Conner has chaired the SNPA contest for 15 years. Conner said SNAP standards not only make for a fair and objective contest, they offer individual publishers a way to judge for themselves how well their printers are doing the job.
A state-of-the-art printing press certainly helps, but the skills needed to make any press perform are paramount.
"No 1, know how to set ink and water balance correctly," Conner said. "No. 2, color registration: Be able to keep all the color pages in perfect register.
"And then, something that's kind of an intangible but extremely important: You need to have a press that's well maintained. These are the factors that are behind good printing. You have a workforce of highly skilled press operators who know their jobs inside and out."More
Bliss Communications has announced that it intends to sell its newspapers to Adams Publishing Group (APG) and its radio stations to Ben Thompson, CEO of Big Radio.More
Paxton Media Group has purchased the Lebanon Democrat, a daily newspaper in Lebanon, Tenn., along with weekly newspapers in Mt. Juliet and Hartsville, Tenn., according to Randy Cope of Cribb, Greene & Cope who represented Sandusky Newspapers Inc. in the sale.More