When the marketing director refers to the "clean, white space" design on the cans of the Mississippi Delta's first craft beers, it's a tipoff that a newspaperman is involved in the operation somewhere.
Sure enough, Jon Alverson, publisher and editor of the Delta Democrat-Times in Greenville, Miss., is "the beer guy," of Mighty Miss. Brewing Co., which opened May 27 as part of a multimillion-dollar downtown redevelopment project anchored by an historic Sears building.MORE
Sun Media Group has agreed to sell its assets to SJ Acquisition, a company controlled by RFB Holdings, which also owns MaineToday Media, Alliance Press in Brunswick and Courier Publications, based in Rockland. The sale is scheduled to close on Aug. 1. John Cribb and Randy Cope of Cribb, Greene & Cope brokerage firm represented the Costello Family in the transaction.MORE
Successful businesses understand the needs, wants and buying behaviors of their customers -- and they use it to their advantage.MORE
On Sunday, July 16, Cox Media Group (CMG) launched a new weekly digital ePaper section available to subscribers of CMG's seven daily newspapers. The Health Care Extra provides readers with key insights and background to learn what's really going on with the nation's health care system.MORE
Digital Genie and ITI Digital have applied for membership in SNPA.MORE
Events are the lifeblood of the community. They drive business to the community, but few newspapers have the resources to devote to searching out local events and pulling together a comprehensive community calendar of events.
ITI Digital has an automated process that would remove the time barriers ... and generate revenue for you at the same time.MORE
When newspapers are disappointed with their digital results, the problem typically is a combination of not having the right products for their market, their sales teams not being fully equipped with everything they need, and possibly not being held accountable for their digital sales numbers.
Carol Evanicky and Penny Merian of Digital Genie, a new company that launched in early April, are working with newspapers to help them address these issues and to develop those audience and advertiser segments they want to grow.MORE
Appalachian Newspapers Inc., a unit of Alabama-based Lancaster Management Inc., acquired a group of newspapers in eastern Kentucky from Civitas Media.MORE
NCWV Media continued its growth efforts this past week by purchasing The Republican, a weekly newspaper based in Oakland, Md.MORE
Nominations are invited for leaders with business acumen, technical savvy, and a deep understanding of what needs to be done to stay successful – along with the fortitude and tenacity to implement change.MORE
How do you make print journalism matter again? That was the big question for Dallas agency GoDo Discovery Co when they were presented with the challenge of coming up with a campaign for the 135-year-old Dallas Morning News in Texas.
The answer was to reintroduce the paper to the city, especially to younger audiences who may have never picked up a paper in their lives. They had to convince the city that the paper still matters and should play a role in their lives. To reach generations raised on digital, they went about it in a decidedly analog manner – they hit the streets and talked to people to find out what matters to them in their city.
What came out of those interviews makes up the 'What Matters' campaign, which is being rolled out over the next two years. It consists of posters, stickers, free copies of the paper and a lot of live events in the community where the type states what matters, like "Local Journalism Matters," "Democracy Matters" and statements on coffee cups like "Free Caffeine Matters."More
From ecommerce to affiliate partnerships, programmatic to native ads, paywalls to micropayments, exhibitions to cruises, a free report from What's New in Publishing aims to spark new revenue ideas as well as reaffirm existing publisher strategies.
The report, "50 Ways to Make Media Pay," was written by University of Oregon professor Damian Radcliffe. It is divided into six chapters – the main revenue drivers for publishers: paywalls, subscriptions, advertising, ad-free models, events and ecommerce.
Click the link below for more information and to download the report.More