Friends2Follow’s widget helps newspapers take back their market share from social media.MORE
A new company, iMoneza, is banking on the belief that people will pay to read a single story rather than get a digital subscription.MORE
NTVB Media has announced plans to give away its content to all newspapers – regardless of size – in exchange for a partnership to bring in more subscribers. The partnership will pay newspapers up to $400 per thousand subscribers to deliver NTVB's product.MORE
The Greer Citizen, which is published every Wednesday in Spartanburg, S.C., has become a member of SNPA. Eight Mega-Conference sponsors/exhibitors also have joined SNPA through three-month trial memberships: AdviceIQ, Friends2Follow, iMoneza, Media Services Group, NewsBank, NTVB Media, SpinGo and Transparensee.MORE
Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.MORE
Newspapers aren't the only clients of the Nashville, Tenn., law firm that celebrated its 25th anniversary May 17. But since The Zinser Law Firm represents some 200 to 300 daily newspapers as well as several circulation trade associations, executives from across the country turned out for dinner, dancing and tributes at the Schermerhorn Symphony Center.MORE
During last Friday's SNPA board meeting in Richmond, new members were approved: our first digital-only member, an individual member, and nine new research and development partners.MORE
Much of the information on SNPA's website and in the eBulletin is restricted to SNPA members. Here are the steps you need to take to create your username and password, if you haven't done this yet.MORE
Two more exhibitors at this year's Key Executives Mega-Conference have applied for membership in SNPA. They are:
Broadcast Interactive Media: BIM provides data services and productivity tools that …MORE
Four major changes have been announced at The Pilot: publishing frequency, new and improved websites, a paid subscription model and a building renovation.MORE
Two Georgia newspaper groups are consolidating their copy/pagination desks to become more efficient, streamline processes and improve their products.
Times-Journal, Inc., in Marietta and Southern Community Newspapers, Inc., in Lawrenceville earlier this month announced plans to consolidate their copy desk and pagination staffs.
The process began as each company transitions to the Town News Total CMS (Content Management System). The companies signed agreements with Town News in late 2018 and plan to produce their products on the new systems in early March. Once that's taken place, the consolidation of the pagination process will begin.More
In outdoor-minded Traverse City, Mich., the Record-Eagle sponsors community activities that include the TC Trimdown weight-loss contest and a series of road runs among other health-related events. It also publishes a health and wellness magazine every other month, serving a community on the shores of Lake Michigan and Grand Traverse Bay that depends on tourism, especially in the summer.
So it wasn't a stretch for the newspaper to create "Healthy Community" advertising packages last year. "The financial health of our local businesses is very important as well," said Shawn Winter, director of advertising.
The goal was to sign up businesses for monthly packages that included every form of advertising the Eagle-Record offered at different price points depending on size. Winter said the businesses could reach every audience, try out forms of advertising that were new to them and do so on monthly budgets and contracts of six months or a year.More
When the New England Patriots went down 28-24 to the Kansas City Chiefs with 2:03 remaining in the NFC Championship Game, The Telegraph's Patriots Pride advertising promotion was looking uncertain. Last year's series of wrap sections and posters proved successful, but the Patriots hadn't been as strong this season and plans had been scaled back.
But when the team came back to win in overtime, the promotion was a go for the paper in Nashua, N.H., a Boston-area bedroom community that covers a strong part of New England's fan base.
So starting this past Sunday, The Telegraph is selling ads around posters of players inserted each day and posted on the website NashuaTelegraph.com for downloading as part of the paper's E-Edition. On Saturday before the big game, the paper will run a four-page wrap around the regular eight-page A section. Should the Patriots beat the Los Angeles Rams in Super Bowl LIII, readers may expect to see a commemorative special section as well.More