How to turn your newsletters into subscription gold 4/17/18

By Bill Ostendorf, Creative Circle Media Solutions
Reprinted from News & Tech

Newsletters can be gold. But they require a little more digging than most publishers are doing today.

A lot of publishers use newsletters to push their news content out to readers each day, reaching an audience that wants the news to come to them rather than buying a paper or going to a website. A few also do calendar-oriented newsletters, telling readers about things to do for the weekend.

Those are a good start (and if you aren't doing both of these yet, you should get going), but that isn't where the gold is.

Newsletters also are a great way to create niche products and to test new concepts.


New study shows more employed in local TV news than newspapers for first time in report's history 4/17/18

According to the 2018 Local News Staffing Report conducted by the Radio Television Digital News Association and Hofstra University, total local TV news employment has surpassed total daily newspaper employment for the first time in the more than 24 years this survey has been conducted.


Akron Beacon Journal sold to GateHouse Media 4/17/18

The Akron Beacon Journal's owner, Black Press Ltd., recently announced the sale of the Pulitzer Prize-winning Akron Beacon Journal and its website to GateHouse Media, which owns multiple publications in Ohio including The Columbus Dispatch and The Canton Repository. Sound Publishing Holdings Inc., a wholly owned subsidiary of Black Press Ltd., bought the Beacon Journal in 2006.


Olive Software announces release of new e-Edition ODN 2.0 4/17/18

Olive Software's upgraded release of ODN (Olive Dynamic Newsstand) 2.0 offers a complete overhaul, bursting with new features for readers and publishers.

Olive Dynamic Newsstand 2.0 goes far beyond a digital print replica. It has many powerful features to enrich the reader's experience while providing newspaper publishers with a wide variety of new monetization and revenue opportunities.


tbt* becomes a weekly publication in June 4/10/18

Starting June 7, tbt* will return to its roots as a weekly publication. The change allows tbt* to become the weekly go-to news and lifestyle guide for busy Millennials and Gen Xers in the Tampa Bay area.


Certified Audit of Circulations plans merger with Alliance for Audited Media 4/10/18

With unanimous support, the board of directors of Certified Audit of Circulations is recommending a merger with the Alliance for Audited Media to help keep audit rates low, ensure easy access of independently verified data to media buyers, and enhance customer service. Pending approval by both CAC and AAM members, the merger is expected to be complete this summer.


Tronc launches branded content agency, Studio 1847 4/10/18

Tronc, Inc. has announced the launch of branded content and events agency, Studio 1847.

Studio 1847 will serve as the brand marketing division of tronc, partnering with advertisers to engage consumers in new, innovative and experiential ways.


GateHouse Media partners with Triton Digital 4/10/18

GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.


Wick Communications acquires daily newspaper in the state of Washington 4/3/18

The Wenatchee (Wash.) World, which has been published by the Woods family for 111 years, has been sold to Wick Communications, a third-generation family-owned and operated media corporation, of Sierra Vista, Ariz.


Congrats to SNPA members on E&P's '25 under 35' list 4/3/18

Three dynamic young executives from CNHI, plus young professionals from GateHouse, McClatchy and Swift Communications are among those who have been recognized in Editor & Publisher magazine's annual "25 under 35" feature.