TownNews.com and Brainworks Software today announced a strategic partnership aimed at providing new and innovative solutions that help print, broadcast, digital and web-native media companies jumpstart revenue and audience engagement.
The companies will collaborate to create integrations between their industry-leading content management, CRM, digital publishing, advertising management and circulation management systems that help media organizations reduce costs while unlocking new revenue streams.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
The proliferation of new storytelling technologies can overwhelm journalists as they wonder which tools are worth the investment of time and money. Even the time to investigate can be a drain on budgets and staffing.
A team at the Donald W. Reynolds Journalism Institute's Futures Lab is stepping in to help with its new video series "Innovation in Focus," which launched Jan. 15. The series is designed to teach, by example, how to tell a story using various emerging technologies. It also highlights challenges and opportunities, tips and tricks, and equipment costs.MORE
PodcastOne SportsNet and The Associated Press have teamed up to provide in-depth daily reports from national and international sporting events, beginning with the Winter Olympics in Pyeongchang, South Korea.MORE
Outer Banks Newsmedia, LLC, a new North Carolina affiliate of Boone Newspapers, Inc., of Tuscaloosa, Ala., has completed its purchase of The Coastland Times from Times Printing Co. and its longtime owners, the Meekins family.MORE
In this column, I have been predicting for some time that when all three Republican seats of the five-member National Labor Relations Board were filled by President Trump's appointees, the NLRB would begin reversing/overruling some of the Obama Board's more egregious decisions that demonstrated an outright hostility toward employers.
Chairman Philip A. Miscimarra's term expired on Dec. 17, 2017. On Dec. 14 and 15, Chairman Miscimarra went out "with a bang!"MORE
The newspaper industry saw its busiest transaction year in nearly two decades with 31 separate deals involving daily newspapers in 2017, according to Dirks, Van Essen & Murray.
Phil Murray, senior vice president, said the activity was driven by two factors.MORE
BlueVenn has announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the U.S. media industry.
The acquisition will strengthen BlueVenn's presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.
LEAP has been utilizing BlueVenn technology effectively for five years, to provide media publishers with tailored data analytics and marketing campaign capabilities through a shared-hosting model. This has enabled independent publishers with limited marketing resources the same sophisticated marketing capabilities as major publishers and media, without investing in technology systems that may otherwise be out of reach.MORE
No eBulletin will be published next week. Watch for the next issue of the eBulletin on Jan. 2.
Wishing you and your family a joyful Christmas!MORE
Two promotions. One switchover to outsourced printing. One major hurricane with historic flooding.
Robert Royer's NEX GEN year was busier than most.
Royer, 28, joined the mentoring program as multi-media sales and marketing team leader for the Victoria Advocate in Texas. About six months later, he was named retail advertising supervisor, and near the end of his NEX GEN year he was promoted to local display manager, with broader duties.
Along the way, Royer said, he learned about publishing from mentor Zach Ahrens of The Topeka Capital-Journal in Kansas.
Read about his NEX GEN experience.MORE
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.More
A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”More