The Taos (N.M.) News switched to a five-column format as part of a redesign with Creative Circle that launched July 18.
"The Taos News is one of the best weekly papers in the United States," said Bill Ostendorf, president and founder of Creative Circle Media Solutions. "But their owner, Robin Martin, knew they could be even better and asked us to help them take their work up a notch."
Key elements of the redesign were to improve headlines, introduce alternative story forms, make content more relevant to readers, improve the layout and organization of the paper and make better use of their staff photographer (yes, they still have a staff photographer, and a good one). "We also worked on better planning and handling of deadlines," Ostendorf said.
But one of the biggest and most obvious changes was a switch to a five-column grid for both news and advertising.MORE
The Associated Press has published "Apollo 11: An AP Special Anniversary Edition" to mark the 50th anniversary of the first manned lunar landing.
The biography explores how the U.S. forged the necessary technology during the turbulent 1960s to allow man to set foot on the moon. It remembers those who sacrificed to make the great enterprise succeed.MORE
The Las Vegas Review-Journal, Boulder City Review and Pahrump Valley Times are now live with Adpay's Memoriams solution to power obituary self-serve for their funeral homes and private party individuals. Las Vegas relied on the endorsement of Memoriams by the Local Media Consortium in choosing this strategy to protect and grow its local and out-of-area obituaries. On-site training is scheduled for funeral directors to ensure a seamless transition.MORE
Brainworks AR Support Manager Phil Giarraputo recently updated the company's client mapping feature and All Island Media is already reaping the benefits.MORE
It's never been more important for our industry to speak with one voice and champion the value of local news. Combining the experience and talents of the Inland Press Association and the Southern Newspaper Publishers Association will help ensure that voice remains loud and clear.
We will continue to serve the mission and constituents of these two longstanding organizations as we plot a new course for the traditional newspaper business. Not only will we continue to provide the networking and training opportunities both organizations are known for, we will tackle many of the biggest issues facing our members.
We will maintain a keen focus on the power and importance of local journalism and the myriad ways we serve our unique communities. We don't write and report for the pundits in Washington, D.C.; we write and report for the people who live and work in the areas we serve. It will become increasingly important for us to widely share that message.
Here is what we all know ...MORE
Daily newspapers continued to change hands at a brisk pace in the first half of 2019, largely driven by the sale of family-owned titles.
In total, 32 daily newspapers were sold or agreed to be sold in the first six months of the year, more than the number of dailies involved in transactions during the same period last year.MORE
Newsroom employment across the United States continues to decline, driven primarily by job losses at newspapers. And even though digital-native news outlets have experienced some recent growth in employment, they have added too few newsroom positions to make up for recent losses in the broader industry, according to a Pew Research Center analysis of Bureau of Labor Statistics Occupational Employment Statistics survey data.MORE
Print is dead? The future is all digital? Don't tell that to a growing group of digital-based businesses who are successfully making inroads into the print magazine field.
Stop apologizing for your analog product and get your head in the game.MORE
In order to provide timely high school football results and same-day mail delivery for print subscribers, as well as to improve value for advertising customers, The Sumter Item will premier its new Weekend Edition paper beginning Saturday, Aug. 3.
"When we began thinking about this possibility, it became a no-brainer," Publisher Vince Johnson said. "It's better for our readers, better for our advertisers, better for our mail delivery customers. We're trying to create the best local news experience we can for our community in print and online, and this is certainly a step in that direction."MORE
Boone Newspapers, Inc. owns and/or manages 82 newspapers along with websites, shopping guides and magazines in communities in Alabama, Georgia, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Virginia, North Carolina, Ohio, Tennessee and Texas.
Connie Knapp, audience development manager at Boone Newspapers, explained: "Since our launch a year ago, Brainworks Circsmart was able to save us up to 450 man hours across our 30 newspapers. The sudden onset of publications wanting to make immediate changes to delivery method and/or publication days, had us turning to Brainworks for a fast, customized work solution."MORE
How do you make print journalism matter again? That was the big question for Dallas agency GoDo Discovery Co when they were presented with the challenge of coming up with a campaign for the 135-year-old Dallas Morning News in Texas.
The answer was to reintroduce the paper to the city, especially to younger audiences who may have never picked up a paper in their lives. They had to convince the city that the paper still matters and should play a role in their lives. To reach generations raised on digital, they went about it in a decidedly analog manner – they hit the streets and talked to people to find out what matters to them in their city.
What came out of those interviews makes up the 'What Matters' campaign, which is being rolled out over the next two years. It consists of posters, stickers, free copies of the paper and a lot of live events in the community where the type states what matters, like "Local Journalism Matters," "Democracy Matters" and statements on coffee cups like "Free Caffeine Matters."More
From ecommerce to affiliate partnerships, programmatic to native ads, paywalls to micropayments, exhibitions to cruises, a free report from What's New in Publishing aims to spark new revenue ideas as well as reaffirm existing publisher strategies.
The report, "50 Ways to Make Media Pay," was written by University of Oregon professor Damian Radcliffe. It is divided into six chapters – the main revenue drivers for publishers: paywalls, subscriptions, advertising, ad-free models, events and ecommerce.
Click the link below for more information and to download the report.More