Eighty-two percent of Americans trust prints ads, followed by TV ads (80 percent) and direct mail (76 percent); online pop-ups are the least trusted (25 percent).MORE
According to the 2017 HubCiti Publishers' Confidence & Technology Report, the overall confidence in the sustainability of the local and regional newspaper industry is getting stronger amid new technologies and digital strategies. A full 70 percent of publishers surveyed believe digital services is necessary, with nearly 50 percent planning to implement in the next six months. Consumers of news continue to use the internet as the dominant source for content delivery, but with an increase of more than 10 percent from last year, mobile apps have now become the top method for digital news delivery.
"The new survey shows a definitive movement towards a more modern, digital strategy for news distribution among our local and regional publishers," stated Roy Truitt, CEO of HubCiti. "Implementing digital is now a must-have – compared to a competitive advantage. Training traditional sales staff to focus on digital and finding the right partners to implement new technology will determine how well publishers will meet market and consumer expectations."
Click MORE to read the key findings.MORE
The Associated Press will rank the nation’s all-time top men’s college basketball programs for the first time, as tabulated from its more than 1,100 weekly polls of top basketball teams over the past 68 years.MORE
The New Orleans Advocate's owners expanded their footprint in St. Tammany Parish last week, purchasing The Farmer, a weekly newspaper that has been part of the Northshore's civic life since 1874.MORE
Three SNPA member newspapers are among the "10 Newspapers That Do It Right," as identified by Editor & Publisher Magazine, with another three being recognized with honorable mentions!
"From digital initiatives that are tapping into new audiences to community programs that are fostering stronger relationships, the ideas are as diverse as each market each publication serves," E&P said.MORE
By Mary Ann DeSantis, SNPA Correspondent
Nashville businesswomen Elizabeth Fox and Liza Graves met for coffee in 2009 to talk about how they could connect busy women to the great things happening in their town. They understood the time constraints women face, and their goal was to build a different business model to reach an audience that often says it's too busy to read a newspaper.
StyleBlueprint began in Nashville just eight years ago, and has become one of the South's fastest-growing online lifestyle brands, anchored by its daily articles, curated local guides in six markets and a newly launched digital app. In a breakout session at the 2017 Key Executives Mega-Conference in Orlando, Fox and Graves explained how they've achieved digital success by focusing solely on women.
"We didn't just blog," said Graves. "We got to know our audiences and focused on original content."MORE
By Mary Ann DeSantis, SNPA Correspondent
Professors at the University of Florida College of Journalism and Communications are going beyond just teaching reporting skills. They are currently researching the psychology and physiology of storytelling, according to Matt Sheehan, who spoke at the 2017 Key Executives Mega-Conference in Orlando.
As director of stories and emerging platforms at the College, Sheehan is spearheading efforts to examine the intersection of storytelling, science and the social good. He leads a content and product incubator called "Hatch" that uses the principles of human-centered design to conceptualize, test and launch projects for the future of media and information.
"Storytelling is an art, not a checklist," he said to attendees at the Friday afternoon breakout session. "I'm giving you a headline view of the research we find fascinating."MORE
May 1 is the new due date for the Department of Labor's reply brief involving the overtime rule.MORE
Southern Litholate and the SLP Strategic Alliance print solutions team is offering all SNPA members this year's Mega-Conference "hit" whitepaper, 25 MORE Ways to Improve your Print Products in 2017, plus last year's "best takeaway" from the conference, 25 Ways to Improve your Print Products in 2016.MORE
The Lexington Urban County Council approved an ordinance recently that would require businesses to put unsolicited fliers and circulars on doorsteps or mail slots or face fines.
The 9-5 vote came despite a warning from the Herald-Leader that it would sue the merged government if the ordinance was passed.
Rufus Friday, president and publisher of the Herald-Leader, said after the vote that he will "aggressively defend the Lexington Herald-Leader's First Amendment rights, which does include any infringement on the press' distribution rights."MORE
"One of my great college professors said it this way, 'Don't show me what somebody does, but show me how somebody feels about what they do.' That's kind of my mantra," Thornton said. "I don't want to show people building a garden, I want to show how people feel building the garden. I want to try to convey their thoughts and emotion, their mental drive about their project. I want to show that visually."
But finding the emotion that conveys the true depths of a story is not always easy. One of the greatest obstacles photojournalists face is creating photos that don't look posed. The key to avoiding that and creating a natural feel lies in making sure that the subject is able to feel comfortable.
"At some point they'll trust you to be in the room, and long enough to where they forget that you're there," Thornton said. "That's always a magical moment for me: when I realize that nobody is attending to the big city newspaper photographer anymore, but they're just going on about their life." More
HD Media has acquired four West Virginia newspapers from North Carolina-based Civitas Media. The newspapers and their related websites include the Logan Banner, Williamson Daily News, Coal Valley News and The Pineville Independent Herald.More
Although it is widely known that the journalism world is finding more and more new ways to deliver news, Stephen Thornton still sees photography as an irreplaceable outlet for telling stories. Thornton is a two-time SNPA Photo/Video Contest Grand Prize winner and a former photographer for the Arkansas Democrat-Gazette in Little Rock.
Deadline for entries is June 24.
"I still think the still image is the most powerful tool to convey emotions and a pure moment in time," Thornton says.More